Brave Girls appointed honorary ambassador of Korea Tourism Organization

Girl group Brave Girls has been appointed as honorary ambassador of the Korea Tourism Organization (KTO) and will feature in five promotional videos, the organization announced Wednesday. "We are planning to target the MZ generation..

Girl group Brave Girls is appointed as the honorary ambassador of Korea Tourism Organization to promote local tourism this year. [KTO]

Girl group Brave Girls has been appointed as honorary ambassador of the Korea Tourism Organization (KTO) and will feature in five promotional videos, the organization announced Wednesday.

“We are planning to target the MZ generation [millennials and Gen Z] in East Asian countries who are highly interested in hallyu [Korean wave],” the organization said in a statement. “We’ve designed the videos into a game concept titled ‘Level up your rhythm of Korea.’”

The five themes of the videos are velocity, limit, selfie, time travel and style which will promote various regions of the country. The videos will be released via the organization’s social media channels such as YouTube and Facebook on Thursday.

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]