Samsung, LG show off next-gen OLED displays at Display Week 2021

South Korea’s leading display makers Samsung Display Co. and LG Display Co. are ready to flex their muscles with their newest, next-generation OLED technologies at this year’s virtual Display Week 2021 running on May 17-21 (local time, California).

At the Display Week 2021, the world’s largest display exhibition hosted by the Society for Information Display (SID) held virtually this year, Samsung Display shows off its latest OLED technologies including a multi-foldable 7.2-inch OLED display panel, dubbed S-foldable that can be folded twice inward and outward. It is expected to allow a mobile device to serve as a smartphone when folded and also as a table when unfolded, according to the company on Monday.

The company’s another next-gen foldable OLED panel with a 17-inch screen is unveiled to catch the eyes of visitors to the exhibition website. It is similar to a tablet when folded in a 4:3 ratio and to a PC monitor when unfolded.

[Source: Samsung Display Co.]

Others presented include the company’s slidable OLED display that extends the screen horizontally while maintaining the smartphone display shape and the under panel camera (UPC) OLED display to hide the front-facing camera of laptops.

LG Display also runs a virtual exhibition booth with three zones – OLED, new value creation and automotive display – under the theme of ‘Lead New Opportunity with OLED Technology.’

At the OLED zone, the company introduces an 83-inch next-gen OLED TV screen with a luminous efficiency improved by more than 20 percent. The new value creation zone features the cinematic sound OLED (CSO) screen that produces sound without separate speakers, bendable, rollable, and transparent displays, as well as OLED on Silicon (OLEDoS) solution for the augmented reality technology.

[Source: LG Display Co.]

In the automotive display zone, LG Display visualizes the future of automotive displays with its P-OLED technology. It will exhibit an ultra-large display that combines four display into one T-shape screen and a 12.8-inch rollable product.

For this year’s event, Samsung Display CEO and President JS Choi delivers a keynote address titled “the Metaverse and the Great Future of Display,” which envisions a display-centered world in a hyper-connected future.

The Karl Ferdinand Braun Prize, SID’s most prestigious individual award, was awarded to Kim Sung-chul, head of Samsung Display’s mobile display business, for his outstanding technical achievement that pioneered the technologies underpinning commercial displays.

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