Gmarket kicks off 'Mega G Festival' for foreign shoppers
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
Gmarket is holding its Mega G Festival, an online shopping event targeted at foreign shoppers at home and abroad until next Tuesday, offering discounts for a wide range of items including K-pop albums, K-beauty and Korean food products.
The event kicked off on the Gmarket Global Shop in conjunction with eBay Korea’s Big Smile Day, a shopping event organized by operators of multiple e-commerce platforms including Gmarket, Auction and G9. The event saw some 2.87 million items sold on its opening day, according to the company.
The online retailer attributed three factors to Mega G Festival’s popularity and success: “Fast delivery which takes up to three days within the country,” “acceptance of international credit cards” and “social media marketing efforts.”
First launched in 2006, Gmarket Global Shop offers a full English-language service. In 2013, the company also launched a Chinese-language website to expand its reach.
Up to 70 percent discounts are being offered on items ranging from fashion, beauty, K-pop, food and household goods from various brands such as Tonymoly, Innisfree and Clio.
Latest albums and merchandise from K-pop idol groups are among the most popular items in the US and Russia, according to eBay Korea, while K-beauty and K-fashion products have been well-received in Hong Kong. Children’s items are bestsellers in Taiwan, the company added.
By Yim Hyun-su (hyunsu@heraldcorp.com)
<ⓒKoreaHerald(www.koreaherald.com)무단전재 및 재배포 금지>
Copyright © 코리아헤럴드. 무단전재 및 재배포 금지.