Naver to enhance internet search engine to fend off Google's ascent in Korea
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
According to multiple sources from the IT industry on Thursday, Naver will apply so-called “intent research” technology to its internet search service as early as next month. It will first apply the technology to about 40 search words before adding more.
Currently, when a user types in a search word on the country’s biggest portal service, Naver lists the results of content containing the word by different categories like shopping, view, news, and knowledge iN. A view tab that combines blogs and internet cafes also offer search results.
This has ended up users spending extra time to find posts based on headlines and photos that are related to the search word, which from time to time did not allow them to find suitable contents.
Kim Jin-hong, leader of search CIC at Naver, said that the latest technology will allow users to accurately find information based on their intention.
The Korean portal giant is also considering creating a support device that allows content creators like influencers to produce contents based on user search intention.
Naver’s efforts to enhance its search platform comes amid growing presence of foreign giants such as Google.
According to traffic analysis site Internet Trend, Google’s share in the Korean internet search engine market jumped to 36 percent last month, significantly up from a single digit. Naver’s share tumbled from 90 percent to 58 percent over the same period.
Search platform service accounts for 52.8 percent of Naver’s total sales. The company plans to continue and advance its search platform given it is linked to its new businesses involving commerce and financial technology.
[ⓒ Maeil Business Newspaper & mk.co.kr, All rights reserved]
Copyright © 매일경제 & mk.co.kr. 무단 전재, 재배포 및 AI학습 이용 금지
- Daewoong Pharm gains speed in global sales of Nabota beyond U.S. - Pulse by Maeil Business News Korea
- First batch of AZ vaccine rolls out from SK Bioscience plant for supplies at home - Pulse by Maeil Business News Korea
- Hyundai Motor maintains reign over car sales in Vietnam Jan-Apr - Pulse by Maeil Business News Korea
- Samsung Biologics vaguely admits process underway on Moderana vaccine production - Pulse by Maeil Business News Korea
- Korean language, literature majors growing popular among foreign students - Pulse by Maeil Business News Korea
- 강경준, 상간남 피소…사랑꾼 이미지 타격 [MK픽] - 스타투데이
- “AI 반도체 다음은 AI 소프트웨어”
- 세븐틴, K팝 아티스트 최초 ‘유네스코 청년 친선대사’ 임명...파리 유네스코 본부 임명식 참석
- 이찬원, 이태원 참사에 "노래 못해요" 했다가 봉변 당했다 - 스타투데이
- 양희은·양희경 자매, 오늘(4일) 모친상 - 스타투데이