Aekyung Industrial foundation ranks No.2 on Amazon

An Aekyung Industrial foundation ranked No.2 in the foundation category on Amazon.

Aekyung Industrial’s Age20’s Signature Essence Cover Pact ranked No.2 in foundation category on Amazon last month. [AEKYUNG INDUSTRIAL]

An Aekyung Industrial foundation ranked No.2 in the foundation category on Amazon.

Aekyung Industrial is a beauty company running cosmetics brands like AGE 20’s, Luna and a-Solution, as well as home care brands like Trio dish liquid.

It entered the U.S. market through the development of an Amazon page in June last year.

The company’s AGE 20’s Signature Essence Cover Pact ranked No. 2 in the foundation category on Amazon as of April 30.

As of Monday, the product fell back to 91 because it was “temporarily sold out,” said a spokesperson for the company.

Aekyung Industrial promotes the product as a foundation with high moisture and coverage. It was well-received in Korea a few years ago via home shopping channels.

The bestselling foundation on Amazon is a product from Maybelline. . Since its introduction on Amazon, sales of AGE 20’s have grown six to seven percent every month, according to Aekyung Industrial.

Monthly sales generated by AGE 20’s products jumped 130 percent on month in April.

Signature Essence Cover Pact is one of the bestselling AGE 20’s products. It accounts for around 80 percent of the total brand sales.

AGE 20’s Signature Essence Cover Pact costs around $35 on Amazon.

“AGE 20’s Signature Essence Cover Pact received positive responses from U.S. consumers because it is unique in the United States,” said a spokesperson for Aekyung Industrial. The spokesperson explained product is 71 percent moisture essence.

The product generally received positive reviews from its users on Amazon, but some critics were not happy about its bright tone.

The company said it will expand online marketing in the United States through collaboration with influencers to raise the awareness of the brand in the country.

BY JIN MIN-JI [jin.minji@joongang.co.kr]