Coupang is unrivaled No. 1 shopping mall, used by nearly half of Koreans

Nearly half of the South Korean population use Coupang for online shopping, with users registered at 21.58 million in the country of a population of 51.8 million.

According to local app and retail trackers WiseApp and WiseRetail on Tuesday, Coupang was by far the most widely used shopping platform for Koreans in March, followed by 11st with 7.45 million users, Gmarket 5.77 million, WeMakePrice 4.49 million, TMON 4.22 million and BucketPlace 4.08 million.

In March, Koreans processed the Coupang app 8 billion times.

Coupang heads the ranking for all age groups. Coupang is the No.1 shopping app followed by A-bly, Zigzag, 11st and Musinsa. In 20s group, Coupang was trailed by Zigzag, Musinsa, A-bly, Idus and 11st. Most of the top-ranking shopping platforms for the young consumers are fashion and lifestyle shopping apps except for Coupang and 11st.

Coupang is also the most-used e-commerce app for those in their 30s and 40s, with 11st, Gmarket, WeMakePrice and TMON including the list in order of preference.

Consumers aged 50s or over used Coupang most frequently, followed by 11st, Home and Shopping, Gmarket and GS Shop.

The survey was conducted from March 1 to 31 for 38.68 million Google Android users and 7 million Apple iOS users aged over 10. It excluded second-hand goods trading apps and shopping platforms of Naver and Kakao.

[¨Ï Maeil Business Newspaper & mk.co.kr, All rights reserved]