Earned, Owned and Social Media Analytics Leaders Partner To Help Companies Understand The Business Impact of Content
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
SAN FRANCISC -- Businesswire -- Onclusive, the data science company for communications, and Shareablee, the social media analytics and competitive benchmarking company, today announced their strategic partnership to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210202005915/en/
Click to Tweet: Just announced: @Onclusive and @Shareablee partner to help companies measure the business impact of earned, owned, and social media marketing - through to revenue! https://bit.ly/39DF9xE #socialmediamarketing #prmeasurement
Social media, communications, public relations, and marketing teams each have a view of a company’s brand, reputation, and influence. Companies are increasingly looking to measure their owned and earned media strategies in a more centralized way by combining these functions within integrated teams and equipping them with comparable tools.
Particularly during times of crisis or uncertainty when companies put their emphasis on the tactics they can more closely control, social media amplification and paid media activation become even more important, as does measurement of the business impact of these efforts. The intersection between the data and solutions from Onclusive and Shareablee will provide organizations with more comprehensive content marketing data to better optimize their strategies.
Both Onclusive and Shareablee have their roots in enterprise media monitoring and content measurement and support Fortune 100 companies and their agencies. Both companies also recently launched mid-market products to deliver their data, platforms and services to a wider range of organizations.
“Social media strategies are fundamental to a company’s marketing plan, yet there is still more to the story. We are excited to be able to complete the picture for our clients via our relationship with Onclusive,” said Tania Yuki, CEO of Shareablee.
“We’ve always viewed our data and platforms as a bridge between communications teams and marketing teams. By working with Shareablee, our joint clients will be even better equipped to plan and execute harmonious cross-functional brand and communications strategies,” said Dan Beltramo, CEO of Onclusive.
About Onclusive
Onclusive is the data science company for communications. The inventors of PR Attribution™ and Power of Voice™, Onclusive measures the true impact that content is having on a company’s bottom line. The Onclusive platform is built upon a proprietary newscrawler which analyzes millions of earned, owned, and newswire articles every day globally and in over 100 languages, organizing each piece of content based on dozens of dimensions for aggregate and entity-level analysis.
The world’s leading brands and agencies including Airbnb, H&R Block, Lyft, Intercontinental Hotels Group, 23andMe, and Experian use Onclusive to modernize communications. For more information, visit onclusive.com and follow us on Twitter, LinkedIn, and Facebook.
About Shareablee
Shareablee is the leader in audience-based social media measurement for media publishers, agencies and brands that want to understand the impact and effectiveness of their cross-platform social media campaigns. Launched in 2013, Shareablee empowers brands by providing data that can help them define and drive success on social media by arming them with metrics and predictive analytics that inform powerful best practices. Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights with clients in 15+ countries.
For more information about Shareablee, visit shareablee.com and follow us on Twitter, LinkedIn, and Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210202005915/en/
이 뉴스는 기업·기관·단체가 뉴스와이어를 통해 배포한 보도자료입니다.
출처:Onclusive, Inc.
보도자료 통신사 뉴스와이어(www.newswire.co.kr) 배포
Copyright © 뉴스와이어. 무단전재 및 재배포 금지.
- 국내 전기화물차 제조 기업 파워프라자, 월미공원에 두 번째 더블캡 전기화물차 공급 - 뉴스와이
- 극장판 ‘귀멸의 칼날: 무한성편’ 3부작 제작 결정 - 뉴스와이어
- 대웅제약 엔블로, 신장질환 당뇨병 환자 케어 확대… 경증 이어 중등증 ‘임상 3상’ 나선다 - 뉴
- 두산에너빌리티, 분당복합 380MW급 K-가스터빈 공급 계약 - 뉴스와이어
- 동탄 삼성본병원, 척추외과 정성수 교수 초빙 - 뉴스와이어
- 숲과 함께 몸과 마음 치유해요… 함께하는숲 ‘숲 체험 교육’ 참여기관 95% 이상 ‘만족’ - 뉴
- 이니스프리, 대한민국 NO.1 트러블 앰플 ‘레티놀 시카 흔적 앰플’ 캠페인 영상 공개 - 뉴스와이
- 슈나이더 일렉트릭, 타임지 선정 ‘2024 세계 최고의 지속가능 선도기업’ 1위 - 뉴스와이어
- 동국제강·동국씨엠, 지속가능경영보고서 발간 - 뉴스와이어
- 비레디 ‘트루 톤 로션 에어리’ 출시 - 뉴스와이어