Contactless era will pave new possibilities for K-pop: SM Entertainment Chief
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“This contactless era where we are no longer constrained by space or time brings new opportunities for K-pop. By using new technologies such as artificial intelligence and Avatars, SM Entertainment will continue to develop the concept of Culture Technology, a convergence of systemized culture and technology, now used as our fundamental operating system,” says Lee during a recent online seminar in Korea.
Titled “Responding to Era of Post Pandemic: Convergence of Culture and Technology”, the seminar was co-hosted by Maekyung Media Group and Success Economy Institute.
The seminar centered on how Korea could weather the post-pandemic storm by combining the country’s two strengths of culture and technology. The combination of Korea’s hardware technology prowess and soft power pop culture such as K-pop and K-dramas, Asia’s fourth largest economy will be able to jumpstart its economy in the post Covid-19, experts said.
“K-pop culture converged with digital technologies will become the trailblazer in shifting the country’s business paradigm,” he emphasized.
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