UNIL Electronics' 'hair styling iron' leads the global market.

Aims for Glam Palm to become No.1 globally through endless technological and design development.

UNIL Electronics (CEO Cho Wan-su) dominates not only the domestic but also the global cosmetic market with their hair styling iron. Since their establishment in 1995, they have been producing top class product through strict quality control and bold research and development. As a result, UNIL Electronics was selected as the “2020 Global Small but Powerful Giant" by the Ministry of SMEs and Startup as well as the supporting company for the Seoul Business Agency.

UNIL Electronics’ ‘hair styling iron’ leads the global market.

CEO Cho Wan-su states that “combining founder Cho Ok-nam’s craftsmanship with my pride in the products as well as developing perfect quality products” led to UNIL Electronics revolutionizing technology in this field.

Through a brand known as Glam Palm, UNIL Electronics markets products such as flat/volume/wave specific curling irons, hair dryers, Glam Palm oil, and accessories. The company characterizes Glam Palm as “simple” through a clean and minimalistic image as well as “ergonomic” as hair designers consider the products as part of their body. Glam Palm is also known for their “user friendliness”, as they constantly keep the customer’s feedback in mind, observe the user environment, and design what is best for the customers. Through these efforts, Glam Palm was selected as “GOOD DESIGN” and won the “IF Award” (one of world’s biggest design awards) in 2010. Even back in Britain, the center of the hair styling market, they won the British Hairdressing Business Award, Best of Beauty award, as well as being selected as “Most Preferred Beauty Products by Miss Korea” in 2015.

With their attached research institute, UNIL Electronics continuously launched ground-breaking products. “Induction Hair Roll Setter (2009)”, “Vitamin Infused Ceramic Coating Technology”, “Clinic-specific Vibrating Iron (2010)”, “Hair Styling Iron Stiletto (2018)” are some examples of their one-of-a-kind products. They also created technologies such as ceramic coating that releases high levels of FIR and anions, products that soften hair texture, 3D ball type plugs that prevent malfunction. By focusing on technology and design, UNIL owns 25 patents, 63 designs, a large intellectual property for a medium sized enterprise. They boast quality operation thorough ISO 9001/14001 certification, and was selected as a Superior Technology Business (Korea Technology Finance Corporation, 2003).

Around 60% of UNIL Electronics’ sales come from foreign revenues. Since their launch of hair styling irons back in 1998, sales have reached US$20 million dollars in 2003 and US$50 million dollars in 2006, eventually receiving the Award of Export Tower. With rapidly growing global sales, they became a luxury brand currently dominating the hair salons in 30 different countries including the States, Britain, Germany, Canada, France, Australia, Japan, Malaysia, Indonesia, Singapore, Taiwan, Russia, RSA, and the UAE. UNIL Electronics not only uses direct exports, but also ODM in order to market products to many foreign brands like Wella, Rowenta, Harry Josh, and C9.

UNIL Electronics CEO Cho Wan-su

“In the domestic market we deal with customers directly. Our sales force visit salons and hair shops all around the country, introducing and ordering the products. In foreign markets on the other hand, we have representatives in different countries under the name of Glam Palm," CEO Cho Wan-su explains their business environment. Mr. Cho himself gained experience working with particular American buyers while working as the USA HQ president for four years. Those experiences served as a foundation for him to run the current-day company business.

Mr. Cho claims that “Hair salons are heavily impacted by COVID-19, and it is impossible for UNIL Electronics to avoid the effects completely. We are strengthening out online sales through untact marketing. By advertising our sincerity through our products online, we expect not only Korean but also foreign customers to do business with us. For this, we will continuously develop easier and more innovative products. Lastly, we plan to focus on the already-successful business, and our vision is to become the definite number 1 brand in both development and production. In the long run, we plan on launching a new business adjacent to our current product lineup.”

[Editor's Note: Money Today collaborates with the Seoul Business Agency to provide media usage, marketing and consulting to companies in Seoul that show innovative growth and global growth competitiveness.]

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