Galaxy S7 to win back consumers: Dongjin Koh, president of Samsung Electronics's mobile communications business

Samsung Electronics Co.’ President of Mobile Communications Business Dongjin Koh expected the company’s new flagship Galaxy S7 to bring its users “diverse, unprecedented experiences” during an interview with Samsung Newsroom to talk about prospects of the Galaxy S7 prior to its official launch as well as the mobile communications business.

Here is the script of the interview.

Q: As leading Samsung Mobile business, what would be your missions to overcome the stagnant mobile market?

A: The mobile market has entered a new phase of maturity.

As one of the mobile industry leaders, my biggest mission is to keep offering new values and extended benefits of new technologies to our customers.

I believe that the mobile industry is shifting from just competing to produce a technology-driven device to providing a more life-essential tool and a gateway to stay connected to the world.

We should try something new, something that’s never done before in order to provide a beyond-satisfactory mobile experience to our customers.

Q: How will you bring sound changes to Samsung Mobile business by leveraging your hands-on experiences?

A: Throughout my entire career and life, I’ve always put “people” first. Having them in my mind, I’d like to encourage active discussions and sound debates within the company for further improvements.

It eventually leads to a “cultural transformation”ˇ I am visioning something like venture spirit injected into this big company.

I myself always try to listen first, think deeper, be generous to everyone, and win people’s heart. I’d like to share this with my whole team as an acting leader as well as a new culture influencer.

Q: How do you envision Samsung Galaxy brand for the users and customers?

A: Samsung Galaxy has achieved meaningful and relentless innovation over the several years.

We have not accepted the imposed limits. We have enjoyed adventures. We are not afraid of limits, or fear the unknown and will always keep moving forward.

Our Galaxy brand philosophy is to try new things, new inventions. A great example is the Samsung Galaxy Note, which opened the so-called “phablet” market, and we’ve done the same again with the “dual edge experience” of the Galaxy S6 edge smartphone.

Our mobile vision remains the same; relentlessly pursuing technology development that will help enrich people’s lives. Our competitive spirit and drive to challenge ourselves is already in Samsung Mobile’s DNA.

Q: Please tell us about the upcoming announcement in February 21.

A: Samsung is always pushing the frontier of what’s possible. The Galaxy S7 is created to deliver a unique mobile experience in many ways. I am very confident about the result for our hard works for the past several months and can’t wait for our consumers’ feedbacks. I’d like to express my sincere and deep appreciation to my fellow colleagues who devoted hard works to come up with the Galaxy S7.

(Scripts from Samsung Electronics Co.)

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