Shinsegae Duty Free boosts luxury lineup with Jimmy Choo store

(Shinsegae Duty Free)

Shinsegae Duty Free has opened a Jimmy Choo store at its Myeongdong branch in central Seoul.

According to the company on Wednesday, the opening is part of efforts to expand its luxury brand lineup and increase shopping options for foreign tourists and independent travelers visiting the city center.

The Jimmy Choo boutique, located on the 8th floor of the Myeongdong store, carries women’s footwear and handbags. It features the brand’s 2026 spring and summer collection, themed Future Feminine.

The collection reflects the label’s latest design direction, with soft color tones, flexible materials, and understated detailing. Canvas bags are also available exclusively at Shinsegae Duty Free.

Founded in London in 1996, Jimmy Choo is a luxury fashion house known for women’s shoes and has since expanded into handbags and accessories.

“The addition of Jimmy Choo is expected to broaden fashion choices at the Myeongdong store,” said a company official. “We plan to continue strengthening the store’s brand lineup.”