Hankook Tire boosts global sports marketing with TGL Season 2 sponsorship

(Hankook Tire & Technology)

Hankook Tire & Technology announced that the fifth and sixth matches of Season 2 of the U.S.-based simulation golf league Tomorrow Golf League (TGL), which it sponsors, will be held on Jan. 20 and Jan. 26 (local time) at the SoFi Center in Florida.

Hankook Tire is the league’s first official tire partner as well as a founding partner. Beginning this season, the company’s “Hankook” brand has been featured across in-arena digital displays, television commercials and live broadcast feeds during matches.

The fifth match will pit Jupiter Links Golf Club against Los Angeles Golf Club, while the sixth match will feature a showdown between Boston Common Golf and The Bay Golf Club. Each team includes top-tier PGA Tour players competing at the highest level.

Beyond TGL, Hankook Tire is stepping up its global sports marketing efforts through partnerships with major international sports properties, including the UEFA Europa League and Europa Conference League, German football club Borussia Dortmund and Saudi Arabian club Al-Ittihad.