Shinsegae chief starts the new year with on-site visit

(Shinsegae)

Shinsegae Group announced on Wednesday that its Chairman Chung Yong-jin kicked off his first on-site management activity of the new year by visiting Starfield Market Jukjeon, Emart Inc.’s top-grossing store, on Tuesday.

“Amid a turbulent retail market environment, I feel a strong sense of responsibility for Shinsegae Group to become the most trusted shopping destination in customers’ everyday lives,” Chung said. “We will meticulously roll out the overwhelming No. 1 strategy embodied at places like Starfield Market Jukjeon.”

He described the Jukjeon branch as a successful experiment aimed at meeting the expectations of “top-tier customers seeking novelty,” crediting store-level executives and employees for driving innovation and results.

Chung said he plans to step up field visits throughout 2026 to identify new growth engines, underscoring his long-held belief that “the fastest and most accurate answers are found on the front lines.”