Ably’s AI Style users surge 30-fold as generative AI content gains traction

(ABLY)

South Korea’s ABLY Corporation said Tuesday that the number of users of its generative AI–based image creation service, AI Style, has jumped thirtyfold, underscoring rapid demand for AI-driven content on its fashion commerce platform.

The service was launched in pilot form in July last year, allowing users to select filters and upload photos to generate images that match specific concepts. The rollout reflects ABLY’s strategy to move beyond product recommendations toward positioning the platform as a broader “Style Portal,” combining shopping with content users can view and enjoy.

AI Style consists of two main offerings. “AI Outfit” enables virtual try-ons for themes such as idol stage costumes, wedding dresses, vintage looks and high-teen styles, while “AI Concept” creates situational images, including pet mirror selfies and personalized hairstyle suggestions.

By integrating shopping and content in a single app experience, ABLY said user engagement has improved, creating additional opportunities for sellers to reach potential customers.

Performance metrics during and after the pilot period point to strong traction. Over the two months from Nov. 1 to Dec. 31, 2025, the number of users creating content with AI Style rose more than 30 times, or 2,995 percent, compared with the first two months following launch (July 1 to Aug. 31, 2025). The volume of AI-generated content increased at a similar pace, up 2,992 percent, while revenue from the service climbed more than fivefold, or 418 percent, over the same period.

Pet-focused AI filters proved particularly popular. In the week following the release of the first pet filter, “Mirror Selfie Photo Maker,” average daily AI Style content creation jumped 6.5 times from the previous week.

ABLY has since expanded the lineup with additional concepts such as “First Drive,” “Monday Commute Home,” and “Christmas,” along with three New Year hanbok-themed filters introduced for 2026. The company said the offerings have resonated strongly with MZ-generation users who increasingly view pets as family members.

“ABLY delivers differentiated experiences grounded in technology, from our proprietary AI personalization algorithms optimized for style shopping to generative AI–powered content,” an ABLY official said. “We will continue to go beyond shopping to build a platform users want to revisit and spend time on.”