Naver’s search market share tops 60% for first time in three years

(InternetTrend)

Naver Corp.’s share in South Korea‘s search market surpassed 60 percent last year, marking the first time in three years since it recorded 61.2 percent in 2022.

According to data from InternetTrend on Sunday, Naver’s average domestic search market share in 2025 stood at 62.86 percent in 2025, up 4.72 percentage points from 58.14 percent a year earlier.

Google LLC ranked second with 29.55 percent, down 3.45 percentage points over the same period.

Microsoft Corp.’s search engine Bing followed with 3.12 percent, while Daum trailed at 2.94 percent.

Industry observers attribute Naver’s increased search traffic to the launch of its artificial intelligence (AI)-powered search service, AI Briefing, last year.

Starting with a health-focused AI Briefing unveiled in October, Naver has since introduced AI Briefing services tailored to public-sector information and securities data, which have received favorable responses.