Woongjin founder’s second son promoted to vice chairman

Yoon Sae-bom, CEO of Woongjin Holdings

Yoon Sae-bom, chief executive officer of Woongjin Holdings, has been promoted to vice chairman of Woongjin Group.

Woongjin Group said Wednesday that Yoon was elevated to vice chairman as part of its regular executive reshuffle for 2026.

Yoon is the second son of Woongjin Group founder and Chairman Yoon Seok-keum. He took the helm of Woongjin Holdings, the group’s business holding company, in 2023 and has been promoted to vice chairman three years later.

The group explained that Yoon’s promotion reflects his track record in driving new growth engines for the group, including the acquisition of Preed Life, a funeral service company.

Yoon’s elder brother, Yoon Hyung-duk, who is the chairman’s first son, had earlier been promoted to vice chairman of Rexfield Country Club. Under the current structure, Yoon Sae-bom oversees the group’s holding business, including education, artificial intelligence and funeral services, while Yoon Hyung-duk manages affiliated companies.

Yoon Sae-bom is the largest shareholder of Woongjin Holdings with a 16.3 percent stake, exceeding the 12.88 percent held by his brother.