Chipotle to open Asia’s first outlet in Korea next year

(AFP/Yonhap)

Chipotle Mexican Grill, a U.S. fast-casual restaurant chain that ranked second in the U.S. Gen Z’s favorite brand, will open its first store in Asia in Korea next year.

The launch is being led by Big Bite Company, the operator of Shake Shack Korea headed by SPC Group Vice President Heo Hee-soo, the second son of the group’s owner family.

According to food industry sources on Monday, SPC Group plans to bring in Chipotle through either a licensing agreement or a joint venture with headquarters.

The first outlet will open in a prime district of Seoul in the first half of 2026, with nationwide expansion and delivery strategies to follow depending on consumer response. Industry officials said SPC had been preparing for the brand’s introduction since before September last year.

Founded in 1993, Chipotle is known for its burritos, tacos, bowls, salads, and quesadillas, allowing customers to choose main ingredients and toppings. It is a staple for U.S. students abroad, with some Korean students describing their “Chipotle cravings” while studying in America.

The Korean launch will mark Chipotle’s first store in Asia. Industry observers say Chipotle’s choice of Korea reflects its confidence in SPC’s distribution and operating expertise.

The brand runs more than 3,800 stores globally, including 3,770 in the United States as of July 28, with 13.3 percent (506 locations) in California. Outside the U.S., it operates 20 stores in the U.K., six in France, and two in Germany.

SPC’s optimism is fueled by the global “healthy pleasure” trend, which aligns with Chipotle’s emphasis on organic and gluten-free ingredients across its menu.