Shinsegae to launch premium travel platform

(Shinsegae Department Store)

Shinsegae Department Store announced on Thursday that it will launch a new travel business in August, becoming the first in the South Korean retail industry to debut an in-house travel platform.

The platform, named Via Shinsegae, offers curated, high-end travel experiences such as Arctic expeditions with renowned explorer James Hooper and exclusive access to global motorsport events, including behind-the-scenes experiences in Abu Dhabi.

The official launch is set for Aug. 5 through the company’s mobile application. A teaser was released Thursday.

Via Shinsegae will be operated under two tiers—Masterpiece and Origin—and four themed categories. The Masterpiece tier offers once-in-a-lifetime experiences, including VIP access to the final race of the 2025 motorsport season and use of exclusive team lounges.

The Origin tier will focus on wellness travel. One featured program includes trips to New Zealand and Greece with Jung Hee-won, a former geriatrics professor at Seoul Asan Medical Center, who is known for promoting senior health.

The platform also provides end-to-end services such as luxury sedan transfers to and from the airport, fast-track airport check-in assistance, and post-trip cultural programs like fine dining and exhibition tours.

Customers who purchase travel products through Via Shinsegae can also earn Shinsegae VIP loyalty points, with up to 100 percent of the purchase amount qualifying toward VIP status.

Ahead of the launch, Shinsegae introduced the Shinsegae Travel GO Hana Card as part of its marketing campaign.