Telecommunications companies’ metaverse business at risk
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
According to sources from the telecommunications industry on Wednesday, KT was confirmed to have terminated its own metaverse service, MetaLounge, at the end of April 2024.
MetaLounge was a B2B metaverse product launched by KT in December 2022 that produced and provided customized metaverse platforms for corporations, local governments, and institutions. KT had made efforts to secure references before the product’s launch by signing business agreements with the Global Youth Climate Challenge (GYCC) under the Presidential Commission on Carbon Neutrality and Green Growth within MetaLounge.
But it is believed that KT eventually terminated the service due to lack of visible success in acquiring clients.
KT plans to continue operating Genieverse, a metaverse for business-to-consumer (B2C) transactions. Genieverse, which has yet to be activated as it has fewer than 10,000 downloads on Android, is said to focus on differentiated services that integrate generative AI centered around the AI metaverse platform for B2C.
As the metaverse craze cools down amid an A.I. boom, major services have been shutting down their telecom metaverse services one by one since 2023.
Cyworld’s Cytown, Com2uS’s Com2Verse, and Kakao’s Colorverse, have all shut down their metaverse businesses.
SK telecom Co. and LG Uplus Corp. are also struggling to keep their metaverse services afloat. LG Uplus operates Meta Slap, a B2B product similar to KT’s MetaLounge, along with a university-exclusive metaverse platform called UVERSE, and a children’s version called KidsTopia.
Meta Slap, which was first introduced in June 2023, underwent beta testing for a month that targeted various companies, including large corporations and startups, but has yet to be officially released. LG Uplus is preparing for the launch based on insights obtained through beta testing, but the exact timing has not been decided yet.
UVERSE, on the other hand, has built metaverse campuses for about 10 universities, including Yonsei University, since opening in July 2023, but there have been no new customers after Yonsei University in 2024 to date.
“UVERSE is discussing new business ideas with existing contracted universities as well as orders with several new universities,” a company official said.
Telecom companies are looking to create platform growth momentum by adding generative AI functions and other options to existing metaverse services. SK telecom announced that it will introduce features such as AI personas by combining generative AI into ifland. For its part, KT said that it will introduce differentiated services using generative AI.
Global market expansion is also a keyword. SK telecom is aggressively targeting the Southeast Asian market, while LG Uplus is expanding its business to North America and other regions via KidsTopia.
Copyright © 매일경제 & mk.co.kr. 무단 전재, 재배포 및 AI학습 이용 금지
- “내 아내가 다른남성과 잠자리”…일본에 확산하는 ○○결혼의 정체 - 매일경제
- 강호동의 중대 결단…아끼는 농협·축협에 칼 들이댄다, 대체 무슨 일? - 매일경제
- “고의로 정확히 경동맥 찔렀다”…여친 살해 의대생, 미리 범죄 계획했나 - 매일경제
- 감정가 2억9000만원 빌라, 2500만원에도 유찰…서울 빌라 경매 18년만에 최다 - 매일경제
- “깜짝이야 머리가 두개네”…일본서 희귀 살모사 발견 - 매일경제
- 공항 분실물 1위 ‘속옷’…작년 수거된 분실물만 200만개 넘는다는데 - 매일경제
- “제발 훔쳐가지 마세요” 호소에도…매년 도난사건 발생하는 이곳 - 매일경제
- [속보] 대전 동구 개농장서 맹견 70마리 탈출…주민 대피령 - 매일경제
- 아내가 코인으로 26억 ‘잭팟’…명퇴한 남편이 전업주부 된 사연 - 매일경제
- 또 무너진 코리안 몬스터, ‘최하위’ 롯데 상대 5이닝 8피안타 5실점…한화 2연패 막지 못했다 -