Premium bedding gains popularity as small luxury item

[Courtesy of CJ Onstyle]

Demand for premium bedding is growing in South Korea as consumers turn to small luxury items amid mounting inflationary pressure.

According to CJ Onstyle on Wednesday, it has expanded its bedding broadcasts by 20 percent this month on mobile and TV live shows to meet the increased demand for premium bedding.

“There is a gradual increase in people seeking hotel-style premium bedding, from newlyweds preparing for their honeymoons to singles who spare no expense on their living spaces,” said a company official. “We plan to introduce differentiated premium bedding brands, from branding to materials and design.”

CJ Onstyle will showcase premium bedding from renowned brands such as The Josun Hotel, Cotone, and CRISPY BAA BAA this month.

On May 11, Josun Hotel & Resort’s bedding brand, The Josun Hotel Silk Light Comforter Bedding, will be featured on a live TV broadcast.

This product is offered to executive room guests demanding summer bedding at The Josun Hotel Hotel’s Sogong-dong branch in central Seoul.

On May 30, CJ Onstyle’s flagship program Donggagae will sell the Cotone Bamboo Bed Comforter Set.

The product is made with antibacterial bamboo-derived regenerated fibers, known for its excellent moisture resistance and breathability.

CRISPY BAA BAA, known for its wool bedding suitable for all seasons, will also be introduced.