Instagram becomes second-mostly widely used app in Korea

[Graphics by Song Ji-yoon]

Instagram, one of Meta Platforms Inc.‘s social media platforms, ranked as the second most frequently used application by South Koreans, surpassing the local platform giant Naver and Google LLC’s YouTube.

According to a survey by Ideaware Inc.’s Wiseapp Retail Goods on Korean smartphone users released on Tuesday, Instagram recorded the second highest number of monthly average launches in the first quarter of 2024, with around 14.93 billion launches, while Korean text messaging app KakaoTalk saw around 72.71 billion launches. Naver ranked third with 14.13 billion launches, followed by YouTube with 13.56 billion launches.