Naver begins same-day, Sunday delivery service

[Courtesy of Naver Corp.]

Naver Corp. is expanding its delivery service program to include same-day and Sunday hours as the competition with Chinese e-commerce giants such as AliExpress and Temu intensifies, while domestic retail rivals such as Coupang Inc. and Shinsegae Inc. fuel a broader trend in paid memberships.

Naver said Thursday that its same-day delivery program began on Monday, with customers now able to get same-day deliveries if they order by 11 a.m. The company offers 1,000 cashable points in compensation if delivery gets delayed.

Same-day delivery is not available in all areas, but Naver said the delivery options, which remain available in Seoul and other urban areas, will be expanded to rural regions in 2025. The company also began a Sunday delivery service for specific products that are guaranteed to be delivered the same day.

The launch of same-day delivery is part of the company’s effort to compete with its rivals. Naver Chief Executive Choi Soo-yeon highlighted the company‘s focus on exclusive services, particularly delivery during a recent shareholder meeting.