Gmarket unveils Chamisul-inspired TONYMOLY goods

[Courtesy of Gmarket]

Gmarket on Friday announced an exclusive sale of limited-edition merchandise, created in collaboration between cosmetics brand TONYMOLY and HiteJinro’s Chamisul soju, which feature the iconic dewdrop design. The sale will take place from April 8th, 2024, for a week and is targeting the 20 to 30 age demographic.

Gmarket elaborated on its involvement in the project, saying that it proposed the collaboration to TONYMOLY and HiteJinro and actively participated in every step from planning to marketing. The merchandise is dubbed the ‘Houttuynia Cordata Cica Chamisul Limited Edition.’

The set includes TONYMOLY’s ‘Houttuynia Cordata Cica Quick Calming Moisture Cream’ and ‘Quick Calming Ampoule,’ both inspired by Chamisul’s dewdrop design, accompanied by a pair of soju glasses featuring HiteJinro’s toad character.

For the promotion, Gmarket is offering a 15 percent discount coupon to all customers, with an additional 5 percent off for members of Gmarket’s ‘Shinsegae Universe Club,’ totaling a 20 percent discount.

Gmarket will also host a launch broadcast on its live channel ‘G Live’ on the first day of sale, April 8th, at 11 AM. During the broadcast, customers who spend over 30,000 won at the TONYMOLY official store will also receive a complimentary ‘Chamisul Edition Houttuynia Cordata Cica Quick Calming Ampoule’ (25ml).

A Gmarket representative was optimistic about the collaboration, saying, “We expect that this unique combination of cosmetics and soju, along with the appealing character goods offered at a significant discount, to be very popular among consumers.”