Customer value pioneers recognized at 2024 LG awards

[Courtesy of LG Group]

LG Group empowered employees who provided experiences beyond customer expectations through differentiated values and celebrated these achievements at its annual internal awards.

The South Korean conglomerate held the 2024 LG Awards on Tuesday, encouraging and showcasing achievements in products, technology and services that enhanced customer value over the past year. The company said around 500 attendees, including chairman Kwang Mo Koo, were present and more than 1,000 employees attended the event via a real-time online broadcast.

Koo has been unwavering in his focus on enriching customer value and has laid out specific directions since taking office, and LG has been holding the LG Awards in line with this vision and direction since 2019.

Now in its sixth edition in 2024, the LG Awards has become the Group‘s premier event for celebrating customer-centric initiatives, with 405 teams and over 3,300 winners recognized to date. Describing the awards as “recognition from customers for delivering distinctive value,” Koo was hopeful that the winners’ achievements will continue to evolve and reach more customers.

LG implemented a member judging system for the first time in 2024, aiming for a collaborative evaluation of customer value innovation from the customer’s perspective. The customer judging panel, introduced in 2023, was also expanded to include individuals from diverse age groups and backgrounds such as professionals from various fields, homemakers, and non-Korean nationals, to achieve the company’s aim of capturing a broader spectrum of customer insights.

A total of 98 teams and 724 individuals were honored in 2024, including 4 teams recognized for going above and beyond to satisfy customers. LG meticulously evaluated the entries from a customer-centric perspective and selected the grand prize winner based on criteria such as the unique value offered by the submitted products or services and their importance to customers.

Among the notable recipients was LG Electronics Inc.’s LG Signature OLED M development team. Its wireless OLED TV revolutionized home entertainment by eliminating all visible cables excepting the power cord, addressing common pain points such as connecting game consoles, set-top boxes, and other external devices.

Other award recipients included a team from LG Chemical Ltd. for its development of eco-friendly recycling film materials and LG Electronics’ team responsible for designing LG PuriCare Hydro Tower, its innovative 3-stage humidifier.