New Balance to open pop-up store featuring major league ambassadors

[Courtesy of New Balance]

Eland World Ltd.’s global sports brand New Balance announced on Thursday that it will open a pop-up store symbolizing the brand’s global ambassadors Ha-seong Kim and Shohei Ohtani at Lotte World Mall in Jamsil, southern Seoul, from March 15 to 21.

The pop-up store, commemorating the MLB World Tour Seoul Series, is set to showcase limited edition badges representing the two baseball stars.

Customers will also have the opportunity to participate in a Do It Yourself event where they can design and purchase T-shirts, sweatshirts, hoodies, and hats based on these badges according to their preferences.

Customers who purchase DIY products will be eligible for a raffle, with prizes including tickets to the MLB World Tour Seoul Series and autographed photo frames of Kim.