Shinsegae Duty Free launches partnership with Cathay Pacific

[Courtesy of Shinsegae Duty Free]

Shinsegae Duty Free announced on Tuesday that it began a partnership with Cathay Pacific Group, the operator of Hong Kong’s largest airline, Cathay Pacific, to provide collaborative services.

Under this partnership, Cathay members will receive a one-year Shinsegae Duty Free Gold Membership, and Gold members are entitled to a maximum 15 percent discount on duty free purchases.

Customers at Shinsegae Duty Free can also accrue Cathay Pacific’s miles program, Asia Miles, at a rate of 1 Asia Mile for every 1,000 won ($0.75) spent on completed purchases. Accumulation is capped at a maximum of 500 Asia Miles per month.

Asia Miles can be used as a dedicated currency for Cathay members across more than 90,000 establishments worldwide, including 800 Cathay partners.

To enhance the shopping experience for Cathay Pacific passengers, Shinsegae Duty Free offers a shopping support fund of up to 50,000 won irrespective of their Cathay membership status.

Shinsegae Duty Free signed a marketing cooperation agreement with Cathay Pacific Group, whose members exceed over 10 million members, in December 2023, demonstrating its commitment to attracting individual tourists and expanding its customer base.