Experience flying taxis, robot dogs in Hyundai's new Roblox game

Hyundai Motor has launched the "Hyundai Future Adventure" game on Roblox, which offers players the chance to explore the company's mobility technologies including robots and flying taxis.

An image of Hyundai Future Adventure, a game released by Hyundai Motor on Roblox [HYUNDAI MOTOR]

Hyundai Motor released a new game on the metaverse platform Roblox that allows players to experience the company's various mobility technologies, including robots and flying vehicles.

The game, titled “Hyundai Future Adventure,” allows players to complete various missions using a variety of Hyundai products, including advanced air mobility (AAM); Boston Dynamics' four-legged walking robot, Spot; and Atlas, a multipurpose humanoid robot.

Users can also purchase various digital items and accessories available on the Roblox Marketplace, including as service robot DAL-e and the high-performance hydrogen hybrid car N Vision 74.

Hyundai was the first global automotive brand to create a Roblox virtual space in 2021.

An image of Hyundai Future Adventure, a game released by Hyundai Motor on Roblox [HYUNDAI MOTOR]

BY SARAH CHEA [chea.sarah@joongang.co.kr]