[톡톡 CNBC] shrug off = ~을 대수롭지 않게 취급하다

■ 톡톡! CNBC

이번 판결에도 불구하고 시장 전문가들은 별로 신경쓰지 않는 분위기가 조장되었습니다.[People are largely shrugging this off. (사람들은 대부분 신경쓰지 않는 분위기입니다.)] • shrug off = not worth the time or energy = ~을 대수롭지 않게 취급하다, 무시하다주로 정치 시즌이 오면 이런 문장이 언급됩니다.[Voters have come to shrug off the political debate. (투표자들은 정치토론을 신경쓰지 않는다.)][Apple was an underdog getting into a market. (애플은 전자책 시장 진출에 있어서 약자의 위치에 있었다.)] • underdog = someone expected to lose in a competition = 약자, 패자, 질 것으로 예상되는 사람[Apple was the underdog in the Samsung case. (삼성전자와의 소송에서 애플은 질 것으로 예상됐다.)[When the Irish started coming to NYC in the early 1900s, they were the underdogs in the business world. (1900년 초반 뉴욕에 아일랜드 사람들이 들어오면서 그들은 산업시장에서 약자였다.)]애플은 전자책 시장은 주력 사업으로 꼽지 않고 있어. 그래서 전자책 시장에 진출할 때 모든 시장 전문가들은 애플이 아마존과의 경쟁에서 애플이 당연히 약자가 될 것으로 예상한바 있습니다. [CNBC 영어자막]People are largely shrugging this off.Apple is coming back swinging here.I got this statement here.Apple did not conspire to fix E-book prices.We'll continue to fight against these false allegation, they said.They go on, and at the end, we've done nothing wrong and will appeal the judge's decision.The DOJ on the other hand, calling this a victory for millions of consumers who choose to read books electronically, noting that prices of E-books went up an average of 18% when Apple got into the market with this.And the judge in this case sort of picked apart Apple's arguments when she went through this, saying that Apple's tactics did force prices higher, even if they say that wasn't their goal.Steve Jobs' own words provided compelling evidence, she said, of this conspiracy and that Apple was fully complicit, even though they weren't the ones who directly raised prices.The thing is Tyler, the game's moved on.It's about video now, not so much books.And this is really a unique case where Apple was an underdog getting into a market and wanted to raise prices in a way to get in.(자세한 내용은 동영상을 시청하시기 바랍니다)

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