<AsiaNet> FAST Technology to Bring Superior Search to Amp'd Mobile
(OSLO, Norway, Sept. 28, AsiaNet=연합뉴스)
Fast Search & Transfer(TM) (FAST(TM)), the leading developer of enterprise
search and real-time alerting technologies, today announced that Amp'd Mobile,
the first mobile entertainment company created specifically for broadband
wireless and youth, has selected FAST's search technology to help power its
upcoming broadband wireless service.
Amp'd will leverage FAST Enterprise Search Platform (ESP) in its new
offering scheduled to launch in late 2005. Amp'd Mobile's broadband wireless
entertainment service will combine clarity and coverage with the fastest
download speeds in North America. Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed just for
third-generation technology. With fully customizable handsets and content,
Amp'd will bring a more relevant, personal experience to the wireless lifestyle including cutting edge music, video, community, entertainment, sports and gaming.
"FAST's powerful search applications and business manager toolsets will
play a key role in giving our customers the best mobile entertainment
experience seen to date," said Seth Cummings, VP of Internet and wireless
content, Amp'd Mobile. "After evaluating the market, we believe FAST best
understands our mobile entertainment approach and offers the most customizable
and effective search solution available for our cross platform wireless and web experience. Within the context of our proprietary user interface, we are
developing a road map of new features with FAST that are custom tailored to our demographic."
Within the Amp'd Live data deck, Amp'd Mobile subscribers will be able to
access a wide range of music, sports, games, lifestyle and entertainment
content. The company has announced deals with Universal Music Group, THQ,
Moderati, Snoop Dogg, PRIMEDIA among others. Additional content deals will be
announced as the company nears its launch this winter.
"Amp'd Mobile will be bringing an entirely new wireless entertainment
experience to the next-generation of broadband wireless services and
applications," explained John M. Lervik, FAST's chief executive officer. "We
are committed to helping Amp'd transform the mobile marketplace and drive
profitability at the same time."
FAST enables users to find exactly the information they want and need,
quickly and accurately, wherever they are in the world. Five key factors affect the quality of the user experience: speed, relevancy, accuracy, freshness of content and personalized results. FAST focuses all five factors on every search to deliver the most accurate and viable results every time.
About Amp'd Mobile
Amp'd Mobile will be the first integrated mobile entertainment company for
youth, young professionals and early adopters. By leveraging the power of
broadband wireless (EVDO), Amp'd will offer traditional services such as voice
and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a number of
customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music,
video, community, entertainment, sports and gaming offerings divided into
various channels for quick and easy access. Launching in late 2005, more
information can be found at http://www.ampdmobile.com .
About FAST
FAST creates the real-time search and filter technology solutions that are
behind the scenes at the world's best known companies with the most demanding
search problems. FAST's flexible and scalable integrated technology platform
elevates the search capabilities of enterprise customers and connects people to the relevant information they seek regardless of medium. This drives revenues and reduces total cost of ownership by effectively leveraging IT
infrastructure. FAST's powerful enterprise search technology solutions are used by more than 2,000 global customers and partners, including America Online (AOL), AT&T, Cardinal Health, CareerBuilder.com, Chordiant, CIGNA, CNET, Dell, Factiva, Fidelity Investments, Findexa, IBM, Knight Ridder, LexisNexis, Overture, Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo.
FAST is headquartered in Norway and is publicly traded under the ticker
symbol 'FAST' on the Oslo Stock Exchange. The FAST Group operates globally with presence in Europe, the United States, Asia Pacific, Australia, South America, and the Middle East. For further information about FAST, please visit
http://www.fastsearch.com .
Fast Search & Transfer ASA - Fast Search & Transfer, FAST, FAST ESP, FAST
Data Search, FAST Marketrac, FAST AdVisor, FAST InStream, FAST ImPulse, FAST
mSearch, FAST ProPublish and the FAST four-colored logo are trademarks of Fast
Search & Transfer ASA. All rights reserved. FAST disclaims any proprietary
interest in the marks and names of others. All other trademarks mentioned in
this document are the property of their respective owners.
SOURCE Fast Search & Transfer ASA
/CONTACT: Jim McManus, U.S., Fast Search & Transfer, +1-781-274-6061
ext. 202, fast@sparksource.com; or Carine Zeier, Europe, +47-23-01-13-47,
mobile: +47-48-01-13-47, of LPI Communications for Amp'd Mobile; or Melody
Parrette, +1-858-793-1079, melody@lpicommunications.com, or Leasa Ireland,
+1-310-796-1936, all for Fast Search & Transfer /
/Web site: http://www.fastsearch.com
http://www.ampdmobile.com /
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